This training will improve your visibility
The Fair Trade Digital Readiness Training Program is a hands-on, results-oriented course designed specifically for Fair Trade enterprises that are ready to grow their digital presence, boost customer engagement, and unlock access to regional markets.
Whether you are running a micro, medium or larger Fair Trade enterprise, this program will equip you with the skills, systems, and strategies to take your business from under-discovered to in-demand without hiring a big marketing agency or relying on
trial and error. It goes beyond theory.
Every module includes simple assignments you can implement immediately, so you start seeing results even before the program ends.
The training consists of six modules delivered over six weeks, requiring just 2–3 hours of commitment per week.
Make it easier for buyers to discover your
brand and products across digital platforms.
Confidently promote your products online
using practical, repeatable systems.
Stand Out in a Crowded Market
Turn your Fair Trade values into a competitive
edge that attracts the right buyers.
Module 1
Foundation & Strategy
Craft your vision, define success, and use AI tools to plan your e-commerce journey.
Shape your brand story, create powerful product content, and create ads that convert.
Launch and optimize your e-commerce store, and learn how to sell through social media.
Use paid ads, marketplaces, and SEO to acquire new customers regionally and globally.
Map your customer journey, personalize follow-ups, and turn buyers into repeat customers.
Handle orders, shipping, and payments like a pro with tools that reduce errors and support scale.
Meet the Trainers
Our trainers aren’t just digital marketing expert , they’re hands-on practitioners who understand the real challenges Fair Trade businesses face when selling online.From building regional eCommerce stores to driving product visibility through targeted campaigns, they bring proven, practical experience, not just theory.Whether you’re struggling to show up online, convert interest into orders, or create systems that work long-term, you’ll learn from professionals who’ve helped ethical brands grow in real markets, with real constraints.Learn from the best, and start transforming how buyers discover and buy from you.
With 20+ years in Fintech, Innovation, and Digital Marketing, Kevin has led marketing strategies for 50+ brands and co-founded a tech company operating in 23 countries. He holds an MSc in Digital Marketing and is a certified content marketer and innovation architect. Kevin brings deep experience in growth-driven strategies tailored to purpose-led businesses.
Kenjie is a performance-focused digital strategist with a global track record in media buying, funnel building, and conversion optimization. He has delivered a 300%+ Return on Ad Spend and increased online conversions by over 60% for e-commerce, SaaS, and education brands. His strength lies in helping mission-driven businesses scale using data, storytelling, and AI-powered tools.
Let us know you're interested by filling out a short form. It only takes a minute.
Check your email inbox for the next steps after registration.
Once your assessment is done, you'll get immediate access to the full course including tools, templates, and practical training.
The training runs for 6 weeks, with a new module released each week.
No. We'll guide you whether you're starting from scratch or improving what you have.
All sessions are recorded and available for you to access anytime.
Yes participants who complete the full program will receive a digital certificate of completion.
While the content is designed with certified businesses in mind, it’s also highly relevant for mission-driven brands or cooperatives in the Fair Trade space.
Hazina Sacco Place on Kibera
Road, Off Ngong Road, Nairobi, Kenya
P.O.Box 46337-00100 Nrb, Kenya
Email: [email protected]
